Top 27 Market Research Tools

Discover the Top 27 Market Research Tools for Comprehensive Data Analysis and Strategic Decision-Making.

Author

Shireen Noushad

Date

August 13, 2023

McKinsey reports that around 75% of Americans stick to familiar brands, even in uncertain times, showcasing our resistance to change. This brand loyalty, or rather resistance, affects new product launches. Many launches fail owing to insufficient research, which translates into wrong segmentation poorly planned features.

Market research is the compass that guides successful business decisions. By gauging the potential of new offerings and consumer sentiments, it minimizes costly missteps. Market research tools simplify the process, aiding in data collection and insight gathering for effective decision-making.

Whether a large enterprise or a small business, the right tools are essential. These tools help expedite data retrieval and analysis for different markets and products. Customer research, similarly, is crucial for adapting to the competitive landscape. Businesses of all sizes can access online tools and data sources to understand customer perspectives, avoiding expensive focus groups or consultants.

The Advantages of Using a Market Research Tool  

Steering Business Communication

Market research is what makes it easier for brands to effectively communication with existing and potential customers. With market research outcomes incorporated into the messaging, communication with customers gets more engagement. You gain comprehensive insights into customer preferences, preferences, and interests. This allows for refined targeting through segmentation that classifies customers based on their geography, age, gender, income, etc.  

Reduces Risk Exposure

Gathering data and insights via market research enables decision-makers to make informed decisions rather than relying on intuition. For instance, it aids in identifying areas where a specific product line or service may already be overly saturated. Market research would also shine a light on the segments of customers that wouldn’t resonate with the product or service.  

Recognizes Market Opportunities

Market research reveals the gaps in the market, which gives brands the opportunity to craft services or products to knit the gap together. Consequently, you can modify the product or service to suit the market's requirements better.

Predicts Sales and Optimizes Advertising Investment

Market research enables the sales teams to predict sales projections for upcoming products or services, aiding in the allocation of advertising budgets to maximize ROI.  

Evaluates Brand Perception and Customer Requirements

Competitor research enables brands to keep track of their competitors. The insights from competitor research can be then used to plan strategies in response or to skip ahead of competition.  

Identifies Customer Trends

Agile market research is what brands must be looking into right now. Continuous market research will enable brands to predict and prepare for customer trends.  

Benchmarks and Tracks Market Position Progress

Market research allows tracking and benchmarking of brand progress to determine market standing. This translates into decision-makers executing timely strategic interventions.  

Balances Intuition and Empirical Research Findings

While personal perceptions about products or services are crucial, market research real perspective. It validates customer insights by directly seeking opinions from the target audience, helping brands find a middle ground between the decision-makers' intuition and substantiated results.

Shapes Brand Promise Definition

Brand promises are an umbrella that covers a wide range of service effectiveness to product quality. Market research helps you clarify and emphasise your brand promise so that it has a strong emotional connection with your audience. This builds brand loyalty and ensure that your customers buy from you over your competitors.  

The Top 27 Market Research Tools to Make Your Lives Easier  

One-size does not fit all. All marketers and researchers know this. This applies to choosing a market research tool as well. With automation at the forefront of the digital space, there are plenty of market research tools that are out there to make lives easier for brands.  

However, choosing the wrong tools will do the opposite of help. To make it easier for you, we’ve put together a list of the best market research tools out there – 27 of them, and their key features – so you can pick and choose the market research tool that matches your market research requirements.  

1. Decode  

Decode is a comprehensive DIY integrated consumer research platform that facilitates both qualitative and quantitative research. It offers an intuitive user interface, flexible survey templates, and a repository to store all your customer feedback, reviews, documents, and insights. By simplifying the research process, Decode empowers brands to effortlessly gather, analyze, and extract valuable insights.

Marketing and research teams can capture the voice of the customer and leverage their emotional experiences to get actionable insights by using patented technologies such as Facial Coding, Eye Tracking, and Voice AI.

  • 10+ Survey Templates to Simplify Research: Decode offers a selection of pre-designed survey templates that cover various research topics and methodologies. These templates provide a starting point for researchers, saving time and effort in creating surveys from scratch. Researchers can customize these templates to suit their research goals and gather insights more efficiently.
  • Conduct Live Conversations on the Platform: Users can conduct live conversations and interviews within the platform itself. Researchers can engage with participants in real time, gather qualitative insights, and ask follow-up questions. With live conversation support, researchers are able to streamline collecting in-depth feedback and opinions.  
  • Integration with Video Conferencing Tools: Decode has in-built integration with the most popular video conferencing platforms like Zoom, Teams, WebEx, etc. This way researchers do not have to step out of Decode to conduct qualitative studies. This integration eliminates the need for using disjointed tools.  
  • Research Repository to Collate All Your Research Data: The research repository within Decode serves as a centralized hub to store and organize all research-related data, including surveys, interviews, reports, and findings. Researchers can also upload previous discussion recordings here as well. This ensures that researchers have easy access to their accumulated research data, making it simpler to review, analyze, and draw conclusions over time.  
  • Generative AI for Automated Transcripts, Highlights & Summaries: Decode employs generative artificial intelligence (AI) to automatically transcribe audio and video interviews, generate highlights, and create summaries. This AI-powered feature accelerates converting qualitative data into structured insights, enabling researchers to focus on analysis rather than transcription.
  • Access Control at Team Level and User Level: Decode provides access control features that allow administrators to manage user permissions and access levels. This ensures that sensitive research data is only accessible to authorized team members, maintaining data security and compliance in line with privacy regulations.
  • Behavioural Analytics to Uncover Consumer Intent and Motivations: Decode incorporates behavioral analytics capabilities through its patented facial coding and eye-tracking technologies. It helps researchers delve deeper into consumer intent and motivations. Researchers can gain insights into participants' decision-making processes and preferences by analyzing participant behaviors within the platform, such as interactions with surveys and conversations.
  • 80+ Million Online Panel for Targeting the Right Participants: Decode offers access to a substantial online panel comprising more than 80 million participants. This vast pool of potential respondents allows researchers to precisely target individuals who match specific demographic criteria, ensuring their research samples are representative and aligned with their study objectives.

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2. SurveyMonkey

As the name implies, SurveyMonkey gives its users the ability to create, distribute, and analyse surveys. It is suitable for both individuals and organisations thanks to its user-friendly design, variety of question kinds, and customizability possibilities.  Additionally, SurveyMonkey provides real-time data analysis. Although the name of the platform is SurveyMonkey, it can be used for a range of research purposes, from staff engagement to customer feedback.

  • User-Friendly Interface: An intuitive interface to streamline the creation of surveys and analysing results.
  • Question Types: A wide range of question types, including multiple-choice, open-ended, rating scales, and more.
  • Customization: To match brand identify, users can customize survey themes, branding, and layout.  
  • Logic and Branching: Advanced skip logic enables the researchers to tailor survey experiences based on respondent answers.
  • Real-time Data Analysis: Real-time reports and analytics help track responses and trends as they come in.
  • Collaboration: SurveyMonkey allows teams to collaborate on survey creation and analysis.
  • Integration: It integrates with various third-party tools like Salesforce and Microsoft Teams.
  • Mobile Compatibility: Surveys are optimized for mobile devices, ensuring a seamless experience for respondents.

3. Qualtrics

Qualtrics is a cutting-edge platform for market research and customer experience management. Users can design intricate surveys, feedback forms, and research projects with Qualtrics. Due to the company's focus on business solutions, Qualtrics provides strong features such as sophisticated survey logic, CRM system connectivity, and in-depth analytics. It is advised for businesses looking to learn more about their consumers, staff, and product usage.  

  • Enterprise-Grade: Qualtrics is known for its robust features tailored for large-scale enterprises and complex research needs.
  • Advanced Survey Logic: Intricate branching and skip logic is available to create highly customized survey paths.
  • Multimedia Integration: Allows embedding images, videos, and interactive elements within surveys.
  • Integration with CRM: Integrates with Customer Relationship Management (CRM) systems for seamless data synchronization.
  • Experience Management: Beyond surveys, it offers tools for measuring customer, employee, and product experiences.
  • Powerful Analytics: Provides in-depth analytics, trend analysis, and predictive insights.
  • Customization: Highly customizable templates, themes, and survey designs to match branding.
  • API Access: Enables integration with other systems through APIs for enhanced functionality.  

Have a look: How to Create Engaging Reports with Data Visualization

4. Discuss.io

Discuss.io is a platform for market research that concentrates on qualitative insights. It allows researchers to interact with participants through online forums, focus groups, and communities, providing them with deep insights into their opinions and perceptions. By engaging in rich discussions, businesses can discover nuanced insights, refine their concepts, and explore customer motivations. Discuss.io fosters meaningful conversations using an interactive approach, leading to valuable qualitative data that can enhance strategic decision-making.

  • Online Focus Groups: Discuss.io enables businesses to conduct online focus groups, fostering interactive discussions among participants to uncover qualitative insights.
  • Community Engagement: The platform facilitates building and managing communities, allowing ongoing conversations that provide a more profound understanding of consumer perspectives.
  • Rich Qualitative Insights: Researchers can capture detailed opinions, emotions, and motivations through in-depth conversations and open-ended discussions.
  • Participant Collaboration: Participants in Discuss.io can engage in collaborative activities, enabling co-creation and ideation sessions for product development and innovation.
  • Moderator Tools: Discuss.io equips moderators with tools to facilitate discussions, manage participants, and guide conversations toward valuable insights.
  • Media Sharing: The platform supports media sharing, allowing participants to upload images, videos, and other media to enrich discussions and provide context.

5. Google Surveys

Google Surveys is one of the Google ecosystem's tools for conducting market research. It is made for quick and economical surveys that allow users to target particular populations. Businesses can learn more about the tastes and behaviour of their customers by using Google Surveys. It's primarily helpful for people who wish to swiftly and effectively reach a broad and diversified audience.

  • Quick and Cost-Effective: Designed for rapid data collection and insights, particularly for smaller budgets.
  • Demographic Targeting: Allows targeting specific demographics for more relevant results.
  • Wide Audience Reach: Leverages Google's extensive network to reach a diverse and large audience.
  • Customizable Survey Appearance: Basic customization of survey appearance and branding.
  • Integration with Google Analytics: Connects with Google Analytics for more comprehensive data analysis.
  • Easy Sharing: Simple sharing options for distributing surveys via email, links, or embedded on websites.
  • Real-time Results: Offers real-time survey response tracking and data analysis.
  • Pay-as-You-Go Model: Payment based on the number of completed responses, offering flexibility.

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6. Toluna

Toluna helps businesses conduct market research by providing a range of tools for surveys, recruiting respondents, and analyzing data. With a large online panel of millions of participants from various demographics, Toluna offers targeted insights for businesses. The platform allows for real-time surveys with quick results and advanced analytics, making it easy for businesses to collect consumer feedback efficiently. Toluna's customizable research solutions and diverse participant profiles make it a flexible choice for companies seeking data-driven insights to inform their strategies.

  • Survey Creation: Toluna offers a comprehensive suite of tools for crafting surveys, encompassing various question types and design options to suit research needs.
  • Online Panel Access: With Toluna's extensive online panel, businesses can select from millions of participants to ensure representation of diverse demographics.
  • Quick Surveys: Toluna's QuickSurveys feature enables rapid survey deployment and data collection for time-sensitive research projects.
  • Advanced Analytics: The platform provides advanced analytics tools for in-depth data analysis, empowering researchers to uncover trends, patterns, and correlations.
  • Customization: Toluna offers customizable research solutions, allowing businesses to tailor surveys and research approaches to specific objectives.
  • Real-Time Reporting: Toluna's real-time reporting capabilities enable researchers to monitor survey responses and insights as they are collected, facilitating iterative decision-making.  

Have a look: 9 Ways to Create a Collaborative Research Environment

7. Typeform

Typeform stands out with its interactive and engaging survey design. It's often used for creating visually appealing surveys and forms that feel like conversations. Typeform's unique approach involves one question at a time, reducing survey fatigue and increasing response rates. It's suitable for businesses looking to create memorable user experiences and collect valuable insights.  

  • Conversational Experience: Uses an interactive, one-question-at-a-time approach that feels like a conversation.
  • Engaging Design: Highly visual and appealing designs enhance respondent experience.
  • Customizable Themes: Allows full customization of themes and styles for branding consistency.
  • Advanced Question Logic: Offers branching, logic jumps, and conditional logic for tailored experiences.
  • Multimedia Integration: Embeds images, videos, and GIFs directly within the survey.
  • Mobile-Friendly: Surveys are optimized for mobile devices, ensuring a seamless experience.
  • Data Visualization: Provides visually engaging data visualization and reporting.
  • Integration with Other Apps: Integrates with various tools like Zapier, Google Sheets, and Slack.  

8. QuestionPro

QuestionPro is a versatile market research tool offering various features for survey creation, distribution, and analysis. It provides a wide range of question types, templates, and customizable designs. QuestionPro is notable for its additional research capabilities, such as conjoint analysis for product optimization and sentiment analysis for understanding customer emotions. It caters to diverse research needs and audience types.

Each of these tools has its strengths and is suited for different types of research and data collection needs. The choice between them depends on factors like the complexity of your research, your target audience, and the specific features you require. Always consider your research goals and the features provided by each tool before making a decision.  

  • Diverse Question Types: Offers various questions, from essential to advanced options.
  • Customization: Highly customizable survey design, layout, and branding.
  • Conjoint Analysis: Unique feature for product optimization by understanding trade-offs in preferences.
  • Sentiment Analysis: Analyzes open-ended responses to gauge respondent sentiments.
  • Collaboration: Supports teamwork with features like shared access and collaboration on surveys.
  • Advanced Reporting: Provides advanced reporting tools for in-depth data analysis.
  • Multilingual Surveys: Supports surveys in multiple languages for global reach.
  • Interactive Questionnaires: Creates interactive and engaging questionnaires for higher respondent engagement.  

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9. Dscout

Dscout is a research platform that captures real-world, in-the-moment insights through mobile technology. It allows researchers to create 'missions' where participants document their experiences using photos, videos, and notes. Dscout is valuable for understanding user behaviors, attitudes, and contexts. Its key features include remote ethnography, multimedia data collection, advanced analysis tools, and the ability to gather insights over time.

  • Real-World Insights: Dscout focuses on capturing genuine, real-world insights by enabling participants to document their experiences as they happen, and save them as diary studies.
  • Mobile Ethnography: Researchers can create "missions" where participants use their smartphones to share photos, videos, and notes about their experiences.
  • Rich Multimedia Data: Participants provide context-rich data, offering a deeper understanding of behaviors, attitudes, and the context in which decisions are made.
  • In-Context Understanding: Dscout allows researchers to observe users' behaviors and thought processes in their natural environments.
  • Longitudinal Studies: Researchers can gather insights over time by having participants contribute to missions at different points, uncovering changes and trends.
  • Advanced Analysis Tools: The platform provides tools for coding, categorizing, and analyzing the collected multimedia data.
  • Participant Interaction: Researchers can interact with participants in-app, providing guidance and asking follow-up questions.

10. UserTesting

UserTesting specializes in user experience (UX) research by providing a platform for remote usability testing. It enables researchers to watch and listen to real users interacting with websites, apps, and prototypes. Users' interactions and feedback offer insights into usability issues, pain points, and opportunities for improvement. UserTesting features include remote testing, moderated and unmoderated sessions, screen recording, and options to recruit target user demographics.

  • Remote Usability Testing: UserTesting enables researchers to remotely observe users interacting with digital products, websites, and prototypes.
  • Screen Recording: Session recordings capture users' actions, mouse movements, and spoken thoughts, revealing their decision-making process.
  • Targeted User Recruitment: UserTesting allows researchers to select specific demographics for testing, ensuring relevant user feedback.
  • Moderated and Unmoderated Testing: Researchers can choose between moderated sessions with real-time interaction and unmoderated sessions for flexibility.
  • Feedback and Annotations: Participants can provide feedback through written responses and annotations on specific elements of the interface.
  • User Experience Feedback: UserTesting helps identify usability issues, navigation challenges, and opportunities for improving the user experience.  

Have a look: UX Content Testing: Unlocking the Potential of Your Content

11. Suzy  

Suzy is a market research platform that links companies with consumers for fast insights. It utilizes AI-powered surveys to offer prompt feedback from consumers, allowing brands to make informed decisions swiftly. Suzy's user-friendly interface, extensive consumer network, and fast results have made it a popular choice for agile market research, aiding businesses in obtaining effective insights to enhance their products, campaigns, and strategies.

  • AI-Powered Surveys: Suzy utilizes AI-driven surveys to rapidly collect real-time consumer insights, enabling businesses to make data-informed decisions quickly.
  • Consumer Network: Suzy provides access to a large and diverse consumer network, ensuring that brands can target specific demographics for their research needs.
  • Agile Research: With Suzy, businesses can conduct agile market research to validate concepts, refine strategies, and gather feedback.
  • Quick Turnaround: Suzy's platform offers rapid response times, allowing brands to receive actionable insights within a short timeframe for timely decision-making.
  • Customizable Surveys: Users can create tailored surveys with various question types, ensuring that research objectives are met with relevant and insightful data.
  • Data Visualization: Suzy's data visualization tools present research findings clearly and visually appealingly, aiding in the interpretation of insights.  

12. Hotjar

Hotjar is a tool that offers visual feedback on user behavior through heatmaps, session recordings, and surveys. It helps researchers and businesses understand how visitors navigate websites, where they click, and how far they scroll. Heatmaps show areas of high activity, session recordings provide insights into user journeys, and surveys gather direct feedback. Hotjar is valuable for optimizing website usability and conversions.

  • Heatmaps: Hotjar generates heatmaps that visually represent where users click, move, and scroll on a webpage, highlighting areas of high activity.
  • Session Recordings: Recordings capture users' interactions with a website, allowing researchers to replay their journeys and actions.
  • User Behavior Insights: Hotjar provides insights into user behavior, such as how far users scroll, where they drop off, and where they encounter issues.
  • Feedback and Surveys: Researchers can create on-site surveys to collect direct feedback from users about their experiences and preferences.
  • Conversion Funnel Analysis: Hotjar's funnel analysis tracks users' progression through a series of pages, helping identify drop-offs and optimization points.
  • Usability Testing: The tool offers insights into user frustrations, allowing for targeted improvements in website usability.
  • Responsive Design Testing: Hotjar helps assess how users interact with a website on different devices, aiding in responsive design optimization.

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13. Nielsen

Nielsen is a well-established market research company that provides insights into consumer behavior and media consumption. Their data and analytics help businesses understand audience demographics, preferences, and consumption patterns across various media channels. Nielsen's services cover television, radio, online, and retail data, providing a comprehensive view of market trends.  

  • Media Consumption Data: Nielsen gathers data on media consumption, providing insights into TV, radio, online streaming, and other media channels.
  • Audience Measurement: Nielsen measures audience demographics, viewership, listenership, and engagement for TV shows, radio programs, and digital content.
  • Market Research: Nielsen offers comprehensive market research, enabling businesses to understand consumer preferences, trends, and brand performance.
  • Cross-Platform Insights: Nielsen provides insights across various media platforms, helping marketers make informed decisions on advertising and content distribution.
  • Consumer Behavior Analysis: Nielsen's data-driven approach helps businesses understand how consumers engage with media and make purchasing decisions.
  • Retail Measurement: Nielsen provides data on consumer purchases, helping manufacturers and retailers understand market share and trends.  

Have a look: Product Designer vs UX Designer: Unravelling Distinctions in Integrated Research

14. Statista

Statista is an online statistics and market research platform offering vast data, reports, and insights on various industries and markets. It provides visual data representation through charts, graphs, and infographics, making complex data more accessible. Statista is a go-to resource for researchers seeking quantitative data, market trends, consumer attitudes, and industry forecasts.  

  • Data Collection: Statista aggregates and provides access to a vast collection of statistical data, reports, and studies from various industries.
  • Quantitative Insights: Researchers can access quantitative data, including market trends, consumer behaviors, economic indicators, and more.
  • Visual Data Representation: Statista uses charts, graphs, and infographics to visually represent complex data, making it easier to understand.
  • Industry Reports: The platform offers industry-specific reports and forecasts, aiding businesses in strategic decision-making.
  • Consumer Attitudes: Researchers can access data on consumer attitudes, opinions, and preferences, helping shape marketing strategies.
  • Global Reach: Statista covers data from around the world, providing insights into international markets and trends.
  • Customizable Research: Users can create custom data visualizations and reports to fit their specific research needs.

15. Brandwatch

Brandwatch is a robust social listening and analytics platform that goes beyond monitoring social media mentions. It offers an in-depth understanding of brand perception, industry trends, and consumer sentiments. By analyzing vast amounts of online conversations, it helps businesses gauge public opinion, identify emerging trends, and track the impact of marketing campaigns. Its real-time monitoring capabilities enable timely responses to customer feedback and potential crises. Brandwatch provides actionable insights that inform decision-making and shape marketing strategies for improved brand reputation and customer engagement.  

  • Social Listening: Monitors conversations across social media, news, forums, and blogs to understand brand mentions, industry trends, and customer sentiments.
  • Sentiment Analysis: Analyzes the tone of mentions to determine whether they are positive, negative, or neutral, providing insights into public perception.
  • Competitor Benchmarking: Compares brand performance against competitors in terms of share of voice, sentiment, and engagement metrics.
  • Real-time Monitoring: Offers real-time tracking of online discussions, enabling quick response to emerging trends or crises.
  • Customizable Dashboards: Provides the ability to create tailored dashboards to visualize data and insights for effective decision-making.
  • Influencer Identification: Identifies influential individuals who impact brand conversations and can assist in influencer marketing strategies.

16. SEMrush

SEMrush is a comprehensive digital marketing suite designed to optimize online visibility. It excels in competitive analysis, helping businesses uncover their rivals' online strategies. With keyword research, it identifies valuable search terms to target and tracks their rankings over time. The site audit feature detects technical SEO issues that might hinder search engine performance. SEMrush's advertising insights offer data on competitors' paid search campaigns, and its content tools assist in crafting effective content strategies. By providing an extensive range of features, SEMrush aids in improving website traffic, engagement, and overall online presence.

  • Keyword Research: Helps identify valuable keywords, search volume, competition, and trends to inform SEO and content strategies.
  • Competitor Analysis: Offers insights into competitors' online strategies, keywords, and backlinks for informed decision-making.
  • Site Audit: Scans websites for technical SEO issues, suggesting improvements for better search engine visibility.
  • Backlink Analysis: Assesses the quality and quantity of backlinks, aiding in building a strong backlink profile.
  • Rank Tracking: Monitors keyword rankings on search engines, providing insights into SEO performance.
  • Advertising Insights: Analyzes competitors' paid advertising campaigns, keywords, and budgets for strategic optimization.  

Have a look: Marketing Personalization For Marketers and Advertisers

17. Moz

Moz specializes in search engine optimization (SEO) with a suite of tools for comprehensive website optimization. Its keyword research tool helps businesses find relevant keywords to target, while site audits identify and rectify technical issues that affect search rankings. Moz's backlink analysis assists in building a strong and reputable backlink profile. It's known for its "Domain Authority" metric, indicating a site's potential to rank in search engines. By offering a holistic approach to SEO, Moz empowers businesses to enhance their website's performance, visibility, and search engine rankings.

  • Keyword Research: Provides tools for discovering relevant keywords and tracking their rankings over time.
  • Site Audit: Identifies technical issues on websites that might affect search engine performance, suggesting optimizations.
  • Backlink Analysis: Assesses backlinks for quality and helps in identifying link-building opportunities.
  • Domain Authority: Offers a metric indicating a site's potential to rank well in search engines.
  • Local SEO: Assists in optimizing local search presence, including business listings and citations.
  • Content Recommendations: Provides insights and suggestions for creating high-performing, SEO-friendly content.  

18. SimilarWeb

SimilarWeb offers a wide-ranging perspective on website performance, audience demographics, and competitive analysis. By providing insights into web traffic sources, user engagement, and demographics, it aids businesses in understanding their online audience. Competitive benchmarking helps assess how websites fare against competitors, identifying areas of improvement. SimilarWeb's data can also uncover trends in the digital landscape and provide market intelligence. By offering an overview of online behavior, it assists marketers in making informed decisions regarding their online strategies.

  • Website Traffic Analysis: Offers insights into website traffic volume, sources, engagement metrics, and user demographics.
  • Competitive Benchmarking: Compares website performance against competitors, highlighting areas for improvement.
  • Audience Demographics: Provides data on audience characteristics like age, gender, interests, and geography.
  • Referral Source Analysis: Tracks where website traffic is coming from, including search engines, social media, and referral websites.
  • App Analytics: Offers insights into app usage, downloads, and user behavior.
  • Industry Trends: Identifies online trends and insights within specific industries.

Have a look: From Bland to Brilliant - Supercharge Your Content with Audience Insights

19. Buzzsumo

Buzzsumo focuses on content research and influencer discovery. It identifies the most engaging and shared content across various platforms, allowing businesses to understand what resonates with their audience. By analyzing competitors' content performance, it reveals content gaps and opportunities. The tool also helps locate influencers who can amplify content reach. Buzzsumo's insights are valuable for content creation, helping marketers tailor their strategies based on proven success. Overall, it assists in generating relevant, engaging content and optimizing content marketing efforts for maximum impact.

  • Content Analysis: Identifies top-performing content based on social shares, engagement, and trends, aiding content creation strategies.
  • Competitor Content Analysis: Tracks competitors' content performance to uncover insights and opportunities for improvement.
  • Influencer Identification: Locates influential content creators relevant to specific topics or industries, facilitating influencer collaboration.
  • Trending Topics: Provides insights into trending topics, helping marketers stay current and relevant.
  • Backlink Analysis: Offers insights into content's backlinks and social shares, aiding link-building strategies.
  • Social Listening: Monitors social media platforms for mentions and engagement related to specific keywords, brands, or topics.

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20. MarketSight  

MarketSight is a data analysis platform that simplifies the process of interpreting survey data. It allows researchers to visualize and analyze survey results through charts, graphs, and statistical tools. Researchers can uncover trends, patterns, and insights that help in making informed business decisions. MarketSight streamlines data analysis, making it easier for professionals to extract meaningful conclusions from survey data without requiring extensive technical expertise.

  • Data Visualization and Reporting: Create interactive and visually appealing charts, graphs, and dashboards to communicate research findings effectively.
  • Automated Data Analysis: Utilize automated analysis tools to quickly uncover insights from survey data without needing extensive statistical knowledge.
  • Data Segmentation: Segment data based on various criteria such as demographics, locations, and responses to perform in-depth analyses.
  • Statistical Testing: Conduct advanced statistical tests to validate hypotheses and identify significant patterns or differences in survey data.
  • Cross-Tabulations: Perform cross-tabulations to explore relationships between variables and discover trends and correlations.
  • Collaboration: Collaborate with team members by sharing research projects, insights, and reports within the platform.
  • Customization: Customize survey data analysis by applying filters, weights, and transformations to tailor your study to specific research goals.
  • Export and Sharing: Export analysis results in various formats, including Excel and PowerPoint, for easy sharing and incorporation into reports.
  • Integration: Integrate MarketSight with other data sources to comprehensively view data insights across different platforms.  

Have a look: Predict and Prevent Customer Attrition

21. Research Now

Research Now is a global data collection platform that connects businesses with a diverse panel of participants for surveys and market research. Researchers can access a wide range of demographics and target audiences to gather insights and opinions. The platform offers tools for designing surveys, distributing them to the panel, and collecting responses. Research Now enables businesses to gain valuable data from various regions and demographics, aiding in understanding consumer preferences and market trends.  

  • Global Reach: Access a vast and diverse international panel of participants for conducting surveys and gathering insights from various demographics.
  • Panel Management: Efficiently manage participant panels, ensuring accurate targeting for surveys and research projects.
  • Sample Selection: Choose from various sample sizes and demographic profiles to ensure representative and targeted participant groups.
  • Survey Design: Create surveys with user-friendly tools, including various question types, branching logic, and customization options.
  • Data Quality Assurance: Implement quality control measures to ensure accurate and reliable data collection, reducing biases and errors.
  • Real-time Reporting: Gain immediate insights from survey responses through real-time reporting and analytics.
  • Data Analysis: Utilize built-in analysis tools to extract meaningful insights from survey data without extensive statistical expertise.
  • API Integration: Seamlessly integrate survey data with other systems or platforms through API integration.
  • Mobile Compatibility: Ensure compatibility with mobile devices for enhanced participant engagement and data collection.

Have a look: 13 Tips to Avoid Survey Fatigue in Your Respondents

22. SurveyGizmo

SurveyGizmo is a user-friendly survey platform that empowers businesses to create, distribute, and analyze surveys. It offers a wide range of question types and customization options, allowing researchers to tailor surveys to their needs. The platform features advanced reporting and analytics tools that help interpret survey results and uncover meaningful trends. SurveyGizmo aids in understanding customer preferences, gathering feedback, and making data-driven decisions.

  • Survey Creation: Build surveys using various question types, skip logic, and customization options to create engaging and relevant surveys.
  • Branding and Customization: Customize survey themes, colors, logos, and branding elements to maintain a consistent brand identity.
  • Advanced Logic: Implement advanced branching and skip logic to create personalized survey paths based on participant responses.
  • Real-time Reporting: Access real-time survey response data and insights through dynamic reporting dashboards.
  • Data Visualization: Visualize survey data using charts, graphs, and visual representations for more straightforward interpretation and communication.
  • Collaboration: Collaborate with team members by sharing survey designs, data, and insights within the platform.
  • Integration: Integrate SurveyGizmo with other tools and platforms through APIs for seamless data flow and analysis.
  • Mobile Surveys: Design surveys optimized for mobile devices to capture responses from participants on the go.
  • Data Security: Ensure data security and compliance with privacy regulations through encryption and secure data storage.  

23. Forsta

Forsta is a comprehensive research platform that supports survey creation, data collection, and advanced analytics. It offers features for designing complex surveys, managing panel participants, and automating survey workflows. Forsta's analytics capabilities allow researchers to delve deep into survey data, providing insights into customer sentiments, preferences, and behaviors. The platform is suitable for both small-scale surveys and large-scale research projects, enabling businesses to make informed choices based on data-driven insights.  

  • Enterprise-Grade Security: Fortsa provides robust security measures to protect sensitive data and ensure compliance with industry standards and regulations, making it suitable for enterprise-level data management.
  • Customisable Dashboards: Users can create personalised dashboards with relevant metrics and visualisations to track key performance indicators (KPIs) and gain insights at a glance.
  • Data Integration: Fortsa offers seamless integration with various data sources and platforms, enabling users to consolidate data from different sources for comprehensive analysis.
  • Advanced Analytics: The platform supports advanced analytical techniques, such as predictive modelling and machine learning, to extract deeper insights and make informed decisions.
  • Collaboration Tools: Fortsa includes features for collaborative data analysis and sharing insights among team members, enhancing cross-functional collaboration.
  • Real-time Monitoring: Users can monitor data and metrics in real-time, enabling quick responsiveness to changing trends and situations for agile decision-making.
  • Automated Reporting: Fortsa allows the automation of routine reporting tasks, saving time and ensuring regular distribution of relevant insights to stakeholders.
  • Scalability: The tool is designed to handle large volumes of data and growing user needs, making it suitable for organisations of varying sizes and data complexities.
  • Data Visualisation: Fortsa offers a range of visualisation options, including charts, graphs, and maps, to present data in a visually appealing and understandable manner.
  • User Training and Support: Fortsa provides user training resources and support services to utilise the platform's features and capabilities effectively.

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24. Answer the Public

Answer the Public is a unique tool that helps businesses generate content ideas by analyzing search queries. It provides insights into the questions people are asking related to a specific topic. By understanding the queries users enter into search engines, businesses can create content that addresses those queries and fulfills users' information needs. Answer the Public aids in content strategy development, ensuring that the content created aligns with user interests and search intent.

  • Keyword Visualisation: Answer the Public visualises user search queries to help users understand how people phrase their questions and interests.
  • Content Ideas Generation: The tool generates content ideas based on user queries, aiding in creating relevant and engaging content that addresses users' needs.
  • Question Analysis: Answer the Public identifies common questions related to a topic, providing insights into the type of content that would resonate with users.
  • Long-Tail Keyword Identification: Users can discover long-tail keywords with specific intent and may offer targeted content creation and search engine optimisation opportunities.
  • Search Trend Analysis: The tool tracks changes in search trends over time, allowing users to adapt their content strategy to evolving user interests.
  • Competitor Insights: Answer the Public helps users analyse their competitors' content strategies by highlighting the type of content they are focusing on and generating ideas for differentiation.
  • Localised Search Insights: Users can understand regional or language-specific search queries, enabling them to tailor their content to specific geographic or linguistic audiences.
  • Content Optimisation: The tool aids in optimising existing content by incorporating popular keywords and addressing user questions to enhance its relevance and visibility.
  • Data-Driven Content Strategy: Answer the Public empowers users to shape their content strategy based on data-driven insights derived from user queries and search trends.
  • Visual and User-Friendly Interface: The platform offers an intuitive and visually engaging interface, making it easy for users to navigate and interpret search data effectively.

Have a look: Innovative CSAT Surveys for FMCG Brands

25. Ahrefs

Ahrefs is a comprehensive SEO toolset that aids businesses in improving their online presence. It offers features for keyword research, backlink analysis, competitive research, and content exploration. Ahrefs helps businesses identify valuable keywords, analyze competitors' strategies, and track backlinks to enhance their search engine rankings. The tool provides insights into the performance of specific web pages, aiding businesses in optimizing their content for higher visibility in search results.

  • Comprehensive Backlink Analysis: Gain insights into your website's backlink profile, including referring domains, anchor text distribution, and more.  
  • Keyword Research: Discover valuable keywords for your content, and assess their search volumes, difficulty, and potential traffic.  
  • Competitor Analysis: Analyze competitors' websites to uncover their top-performing content, backlink strategies, and organic search traffic.  
  • Site Audit: Identify and fix technical issues that might affect your website's SEO performance, including broken links and crawl errors.  
  • Rank Tracking: Monitor your website's search engine rankings for specific keywords over time and track improvements or declines.  
  • Content Explorer: Find popular content in your niche, analyze its performance, and identify potential collaboration opportunities.  
  • SEO Reports: Generate in-depth reports to visualize your website's SEO performance, track progress, and communicate insights to stakeholders.  
  • SERP Analysis: Understand the search engine results pages (SERPs) for specific keywords, including features like featured snippets and paid results.  
  • Local SEO Insights: Optimize your website for local searches by analyzing local keywords, tracking local rankings, and managing Google My Business.  
  • Social Media Monitoring: Track social signals and mentions related to your content to understand its social impact and engagement.

26. Upwave

Upwave is a project management tool designed to enhance collaboration and productivity among teams. While not a traditional market research tool, Upwave aids in organizing tasks, setting priorities, and tracking progress. It enables teams to manage projects, allocate resources, and communicate effectively. Upwave's features include task boards, timelines, and reporting tools, which help streamline workflows and improve team coordination.

  • Visual Task Management: Organize tasks and projects using pictorial boards, allowing teams to have a clear overview of work progress.  
  • Collaborative Workspace: Facilitate team collaboration through shared boards, real-time updates, and task assignment features.  
  • Customizable Workflows: Tailor the workflow stages and processes according to your team's specific needs and methodologies.  
  • Task Dependencies: Define task relationships and dependencies to ensure a structured and logical progression of work.  
  • KPI Tracking: Set and track key performance indicators (KPIs) within the platform to monitor project success and team performance.  
  • Integrated Communication: Communicate within the platform through comments, notes, and attachments attached to tasks or projects.  
  • File Sharing: Share relevant files and documents directly within the workspace, ensuring easy access for all team members.  
  • Deadline and Priority Management: Set due dates, priorities, and milestones for tasks, enabling effective time management and goal tracking.  
  • Data Visualization: Utilize visual representations like charts and graphs to showcase project progress, team workload, and other metrics.  
  • Mobile Accessibility: Access and manage tasks and projects on the go through mobile applications, ensuring flexibility and responsiveness.  

27. Comscore

Comscore specialises in the analysis of information about audience measurement and media on various platforms. It offers information on consumer behaviour, the use of digital media, and the efficiency of advertising. Businesses can improve their awareness of audience demographics, engagement, and preferences by using Comscore's solutions. Companies may establish effective marketing plans, interesting content, and media campaigns using data-driven insights, keeping them competitive in the ever-changing digital environment.

  • Digital Audience Measurement: Measure and analyze online audiences' behaviors and demographics across websites and digital platforms.  
  • Cross-Platform Measurement: Gain insights into audience engagement across various devices, including desktop, mobile, and connected TV.  
  • Media Planning Insights: Inform media planning and buying decisions with data on audience reach, engagement, and ad campaign effectiveness.  
  • Competitive Intelligence: Analyze competitors' digital strategies and audience engagement to identify market trends and opportunities.  
  • Content Performance Analysis: Evaluate the performance of digital content, including websites, videos, and apps, to optimize engagement.  
  • Ad Campaign Effectiveness: Measure the impact of digital advertising campaigns by assessing metrics like viewability, reach, and engagement.  
  • Audience Segmentation: Segment digital audiences based on factors such as demographics, interests, and behavior for targeted marketing.  
  • Custom Reporting: Create customized reports and dashboards to showcase relevant metrics and insights tailored to specific business needs.  
  • Data Privacy Compliance: Ensure adherence to data privacy regulations by utilizing measurement solutions that prioritize user anonymity and consent.  
  • Cross-Digital Ecosystem Insights: Understand user journeys and behaviors across different digital touchpoints to improve overall digital strategies.

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Author Bio

Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

Shireen Noushad

Product Marketing Specialist

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