Harry Potter Return to Hogwarts: An Entropik Study

Entropik Tech conducted a study on the emotional engagement of Harry Potter fans during the "Return to Hogwarts" documentary, using its Emotion AI platform.

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Date

June 12, 2024

Context

As the countdown to one of the most anticipated reunions of the year is nearing, HBO Max’s teaser for the upcoming “Harry Potter 20th Anniversary: Return to Hogwarts” received a massive response from the audience all over the world. In the HBO Max special, the series’ iconic characters and filmmakers reunite and reminisce about their adventures in the eight movies.  

Around 4.9 million people watched the video around the world, but which moments truly captured the emotions of the people? Analytics India magazine write about how we used Entropik’s Affect Lab platform to analyze the teaser and bring forth the emotional highs and lows of it.

It goes in depth on how Facial Coding and Eye Tracking technologies along with survey techniques have been used by the company to decipher the expressions of the participants across genders and age groups while they watched the most awaited video this month.  

To find out what triggered the emotions of the people, the reason for stability in attention rate throughout the teaser, what are the things that worked in favour of the teaser and the things that could have been better, read the complete story at Analytics India magazine.

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